Hot Markets: Aging Baby Boomers
Complete video at: fora.tv Mary Furlong cites designer eyeglasses and high-class mobility devices to argue that “every dissidence of aging is a market opportunity.” Up next? Marketing to sufferers of diabetes. She references a table which shows that almost half the population will be 75+ by 2030. —– The role of the older adult in society has changed dramatically since World War II. Mary Furlong, a leading authority on the baby boom generation, speaks about how socially and consumer-conscious companies understand the real needs of this growing and changing market. Furlong has appeared on CBS, PBS, NPR and NBC and has been featured in The New York Times, USA Today, Fortune, People and Fast Company, among other publications. – Commonwealth Club Mary Furlong, Ed.D., mfa’s president and CEO, is a leading authority on the baby boom generation as it moves toward and beyond age 50. She has guided the offline and online 45+ market strategies of leading corporations and nonprofit organizations for more than 20 years, and her list of clients includes IBM, Johnson & Johnson, Merrill Lynch, Viacom (CBS), Advance Publications, Proctor & Gamble, Pfizer, Microsoft, regional Bell operating companies and AARP. Furlong founded MFA in 2003 to help socially-and consumer-conscious companies understand the real needs of this growing market. In addition, Furlong is the Dean’s Executive Professor of Entrepreneurship at Santa Clara University’s Leavey School of Business.
Tags: Boomers, Aging, leavey school of business, Baby
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Life is what you make it. Age is just a number. Eat well, take care of yourself and you will look & feel great when you’re older.
Hahahaa…this is only half of the video . Of course youtube won’t allow you see the excellent part . start over to sexi19 (dot) com to see her go all the way ;)
Well, I’m over 50 and let me say these new anti-aging devices work: Medical Grade Red Light Therapy
I got one in March and the skin on my face is firmer, with minimization happening on old acne scars and wrinkles.
I look better w/o makeup than I have in a while, and it doesn’t wash off like make-up: It is really my face w/o surgery. Love it!
Can you predict that far out? What’s your error bar?
The chart does NOT say that almost half the population will be 75 and above in 2020-2030. It is a chart labeled “U.S. Population Growth (percent) by Age”.
Percent GROWTH, i.e. percent CHANGE, Mary. Not just percent. One clue is that some of the numbers are negative; I don’t think it very likely that -7.7 percent of the population will be age 55-64 in 2020-2030. Lies, damn lies, and misinterpreted statistics. The world is thinking. Just not very intelligently.
therock: The chart was for “US” population and not “world” population. It assumes, no doubt, no flu pandemics or other things causing population alterations of massive scale.
America bankrupt:
102 trillion for SS & medicare
25 trillion for TARP & bailouts
53 trillion plundered from other trusts
Every single American man, woman & child owes over $600K in FED Gov debt
The US dollar will collapse within the next 1 to 2 years
Check out Rockefeller & Senate Bills 773 & 778 attempting to end American access to the Internet
Americans lost all but no. 3 of their Bill of Rights; Geithner has been wrong about everything for 15 straight years!
1 in 10 on US food stamps!
Hmm is she 100% sure that half the world population will be over 75 by 2030? Cus we have alot of people out there breeding like bunnies, and hmm well..hmm actually she might be right… :X Technology is helping older people live longer…