Consumer
BOOM: Marketing to the Ultimate Power Consumer — The Baby-Boomer Woman
February 20th, 2012
- ISBN13: 9780814473900
- Condition: USED – VERY GOOD
- Notes:
Product Description
Foreword by Paco Underhill
With Baby Boomer women spending well over a trillion dollars a year on goods and services, the days of women 40+ being ignored by marketers are … Read more