Perceptions
Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices & Predictions
February 7th, 2012
Product Description
By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a majority of the nation’s assets. The generation’s front-runners are Leading-Edge Baby … Read more